Welcome to part 27 of Taking Your Business Digital For those afraid of Technology Series. If you have missed any of the previous posts you can catch up by clicking here.
You have decided to take the plunge and get a website for your business.
Your son’s friend does websites and he won’t charge very much because all you want is a couple of pages with your contact details, a few pictures with a bit of text about your products and services and a couple of testimonials.
You are quoted a fee, you pay the deposit and he tells you that your website will be ready in a week.
Recently I attended a free half-day workshop on SEO (Search Engine Optimisation) because I am always keen to learn more about technology which changes at the speed of light. Before you immediately think “geek speak” and click away please read a bit further.
The delegates were small business owners and 37 were women and only 3 were men. We were all there to learn how to improve our websites so that Google would put us on page 1 when anyone searched for the types of products and services that we offer.
The speaker was knowledgeable and entertaining and I picked up a number of tips that I am going to use. As a supplier of tech services I always learn from the other delegates too.
An enormous amount of information is shared at events like these and can be overwhelming. It is tempting to buy into the hype and open your wallet and imagine yourself on page 1 of Google Search next week.
Welcome to part 15 of Taking Your Business Digital For those afraid of Technology Series. If you have missed any of the previous posts you can catch up by clicking here.
There are many companies that offer you free hosting, free domain names and even free tools to build your website.
So, why should you pay someone to host yours and is a free website worth it?
There is NO SUCH THING AS FREE! The company offering you the free hosting and/or website is in business. They have to generate income to remain in business. What companies are doing is offering you a FREEMIUM option.
You need to read the fine print and assess all your options before signing up.