Welcome to part 26 of Taking Your Business Digital For those afraid of Technology Series. If you have missed any of the previous posts you can catch up by clicking here.
Once you have your website in place and you set up a couple of relevant Social Media profiles for your business you need to integrate these into your whole marketing strategy.
Marketing in the 21st century is all about building relationships with your customers and prospective customers. We are an instant gratification society. If we like something we want it now.
If we are unhappy about something we have no qualms in telling the world, via Facebook or Twitter or a comment on your website that a product or service stinks. It may or may not be valid but often by the time we as the provider gets to see the damning comment it may have been seen by millions of people around the world.
Human nature sadly dictates that we are more prone to complaining than praising. Even if your company is not on the internet there are websites where people will complain and villify you regardless. So avoiding Taking Your Business Digital to avoid abuse is not the answer either.