Recently I attended a free half-day workshop on SEO (Search Engine Optimisation) because I am always keen to learn more about technology which changes at the speed of light. Before you immediately think “geek speak” and click away please read a bit further.
The delegates were small business owners and 37 were women and only 3 were men. We were all there to learn how to improve our websites so that Google would put us on page 1 when anyone searched for the types of products and services that we offer.
The speaker was knowledgeable and entertaining and I picked up a number of tips that I am going to use. As a supplier of tech services I always learn from the other delegates too.
An enormous amount of information is shared at events like these and can be overwhelming. It is tempting to buy into the hype and open your wallet and imagine yourself on page 1 of Google Search next week.
When you are communicating with your audience via e-mail newsletters it can be extremely difficult to know if your effort is worth it.
It is easy to get despondent when people don’t comment on your blogs or actively engage with you. Why are they unsubscribing? Rejection is never nice.
So how do you know if you are on the right track with your e-mail marketing strategy?
I have found some fascinating insights by analysing what is happening with my newsletters.
"Is it still worth my while sending out e-mail newsletters? Most of them don't get opened or they are blocked by the SPAM Police."
A better question to ask is "why am I sending out newsletters and what do I want to achieve?"